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Ruchir Sharma’s BREAKOUT NATIONS BREAKS RECORDS!

May 2012

Debuts as No 1 in Nielsen Bookscan in India
Penguin Books India is delighted to announce that Ruchir Sharma’s Breakout Nations has debuted straight at No 1 position on all bestseller lists across the country (including the very popular Neilsen Bookscan).
Breakout Nations was released on April 23rd and is already in its 2nd reprint. The book through fantastic reviews and word of mouth is getting a great response from people across country.
According to Ananth Padmanabhan, Vice President Sales, Penguin Books India, “We are delighted that Breakout Nations shot straight into No#1 in India. It is a path breaking book on emerging markets and the ONLY book you’ll ever need to understand new economies, it’s going to be our biggest nonfiction book this year.”
Ruchir Sharma Management’s Head of Emerging Markets has spent one week each month in a different developing nation. “Breakout Nations” is the fruit of those weekly fact-finding excursions and brings together Ruchir’s thinking about what makes up a “breakout nation.”  The new "breakout nations" will probably spring from the margins, even from the shadows and the probability of India continuing its journey as a breakout nation this decade is just 50 percent.
Ruchir Sharma does neither. In Breakout Nations he shows why the economic 'mania' of the twenty-first century, with its unshakeable faith in the power of emerging markets - especially China - to continue growing at the astoundingly rapid and uniform pace of the last decade, is wrong. The next economic success stories will not be where we think they are.
In this provocative new book, Sharma analyses why the basic laws of economic gravity (such as the law of large numbers, which says that the richer you are the harder it is to grow your wealth at a rapid pace) are already pulling China, Russia, Brazil and other vast emerging markets back to earth. To understand which nations will thrive and which will falter in a world reshaped by slower growth, it is time to start looking at the emerging markets as individual cases. Sharma argues that we must abandon our current obsession with global macro trends and the fad for all-embracing theories. He offers instead a more discerning, nuanced view, identifying specific factors - economic, political, social - which will make for slow or fast growth.
Spending much of his professional life travelling in these countries as Head of Emerging Markets at Morgan Stanley, Sharma is uniquely placed to present a first-hand insider's account of these new markets and the changes they are undergoing. As the years of unbelievably swift growth draw to their close, this book shows us how it is time for both investors and economists to halt their blind thrust towards an impossible future.
Ruchir Sharma is Head of Emerging Market Equities and Global Macro at Morgan Stanley Investment Management, where he manages around $25 billion in emerging market assets. He has been a writer for as long as he has been an investor - a former contributing editor for Newsweek and a regular contributor to the Wall Street Journal and The Economic Times.
For reviews, extracts and interviews please connect with amrita.talwar@in.penguingroup.com
Penguin Books India is delighted to announce that Ruchir Sharma’s Breakout Nations has debuted straight at No 1 position on all bestseller lists across the country (including the very popular Neilsen Bookscan).
Breakout Nations was released on April 23rd and is already in its 2nd reprint. The book through fantastic reviews and word of mouth is getting a great response from people across country.
According to Ananth Padmanabhan, Vice President Sales, Penguin Books India, “We are delighted that Breakout Nations shot straight into No#1 in India. It is a path breaking book on emerging markets and the ONLY book you’ll ever need to understand new economies, it’s going to be our biggest nonfiction book this year.”
Ruchir Sharma Management’s Head of Emerging Markets has spent one week each month in a different developing nation. “Breakout Nations” is the fruit of those weekly fact-finding excursions and brings together Ruchir’s thinking about what makes up a “breakout nation.”  The new "breakout nations" will probably spring from the margins, even from the shadows and the probability of India continuing its journey as a breakout nation this decade is just 50 percent.
Ruchir Sharma does neither. In Breakout Nations he shows why the economic 'mania' of the twenty-first century, with its unshakeable faith in the power of emerging markets - especially China - to continue growing at the astoundingly rapid and uniform pace of the last decade, is wrong. The next economic success stories will not be where we think they are.
In this provocative new book, Sharma analyses why the basic laws of economic gravity (such as the law of large numbers, which says that the richer you are the harder it is to grow your wealth at a rapid pace) are already pulling China, Russia, Brazil and other vast emerging markets back to earth. To understand which nations will thrive and which will falter in a world reshaped by slower growth, it is time to start looking at the emerging markets as individual cases. Sharma argues that we must abandon our current obsession with global macro trends and the fad for all-embracing theories. He offers instead a more discerning, nuanced view, identifying specific factors - economic, political, social - which will make for slow or fast growth.
Spending much of his professional life travelling in these countries as Head of Emerging Markets at Morgan Stanley, Sharma is uniquely placed to present a first-hand insider's account of these new markets and the changes they are undergoing. As the years of unbelievably swift growth draw to their close, this book shows us how it is time for both investors and economists to halt their blind thrust towards an impossible future.
Ruchir Sharma is Head of Emerging Market Equities and Global Macro at Morgan Stanley Investment Management, where he manages around $25 billion in emerging market assets. He has been a writer for as long as he has been an investor - a former contributing editor for Newsweek and a regular contributor to the Wall Street Journal and The Economic Times.
For reviews, extracts and interviews please connect with amrita.talwar@in.penguingroup.com