Morgen Witzel is an internationally known writer, lecturer and consultant. He is honorary senior fellow at the University of Exeter Business School, senior consultant with the Winthrop Group of business historians, and editor in chief of Corporate Finance Review. His fourteen previous books including Management: The Basics, Fifty Key Figures in Management, Builders and Dreamers: The Making and Meaning of Management, Doing Business in China, Managing in Virtual Organisations and the forthcoming Management History: Text and Cases. He has written the Gurumantra column for the Smart Manager since 2002. He is currently researching a profile of the Tata corporate brand, Brand Tata, to be published by Penguin India in 2010.